5 hard skills or competencies (industry competencies) for Regional Retail Sales Manager
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Explains how omnichannel retail provides consistent and convenient shopping experience for customers.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Follows the established merchandising guidelines when organizing product displays and storage.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Conducts regular retail audits to optimize operations, improve performance, and uphold standards.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Guides and mentors the staff in visual merchandising best practices to maintain consistent and high-quality displays.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops and implements new retail business models to enhance the customer experience and foster brand loyalty.
See 4 More Skill Behaviors
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Explains how managing retail strategy correctly can improve brand awareness and increase sales.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents insights of retail campaigns for strategists to manage and analyze.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Communicates the retail and promotional strategies to store staff to promote the correct visual merchandising.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leverages online platforms to manage and improve our retail operations and optimize our online presence.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds scalable and manageable retail strategies and platforms to compete with online giants.
See 4 More Skill Behaviors
2 general skills or competencies (Job family competencies) for Regional Retail Sales Manager
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Describes the significance of brand image development to promotion efforts.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents information needed for promotional activities such as product details and features.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Generates reports that outline customers’ interest levels and questions asked at various events.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leads market research studies and evaluates findings to understand customer and market opportunities.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates engaging promotions including deals to encourage target market purchases.
See 4 More Skill Behaviors
Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Describes the basic concepts and components of sales management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents all the sales call information in the customer relationship management system.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Facilitates monthly sales pipeline reviews to provide a reliable view of sales opportunities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Directs the sales to achieve overall growth and hit sales targets.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Conceptualizes innovative ways to market products and services.
See 4 More Skill Behaviors
12 soft skills or competencies (core competencies) for Regional Retail Sales Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
See 4 More Skill Behaviors
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Describes our organization's major strengths and weaknesses from a BPM perspective.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Gathers and compiles BPM-based data about our organization for quantitative information.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Describes operational changes that will lead to improved business performance.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leads management intervention to improve business functioning after data, mission, and goals review.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Drives the optimization of performance reporting structures and repeatable processes.
See 4 More Skill Behaviors
Summary of Regional Retail Sales Manager skills and competencies
There are 5 hard skills for Regional Retail Sales Manager, Retail Industry, Retail Strategy Management, Merchandising, etc.
2 general skills for Regional Retail Sales Manager, Promotion, Sales Management.
12 soft skills for Regional Retail Sales Manager, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Retail Sales Manager, he or she needs to be skilled in Business Acumen, be skilled in Business Performance Management, and be skilled in Budgeting.